11 very interesting free online
webinars in usability and UX
by leading international experts
Measure User Experience
Tim Bosenick | SirValUse, Germany
Qualitative studies allow receiving quick and valid feedback that is needed during the development process of an interface. Another reason is that qualitative tests are usually cheaper than tests with a larger sample size. But this larger sample size is needed when it comes to really «measure» user experience.
More and more interfaces are «running» and need continuous improvement. Therefore a UX measurement tool can help to calculate the impact of the optimization actions. It is more and more important to understand the behavior of users in their natural context, e.g. how they surf the internet to look for information to prepare a purchase.
During the session, Tim will tell when and why a quantitative approach might be better than a purely qualitative study and present several studies that SirValUse ran in the last year to measure the user experience with large sample sizes.
Friday, 16 October, 12:30 pm (UTC+4) or @395.beats