12-21 October 2009
11 very interesting free online
webinars in usability and UX
by leading international experts

Marketing on a Budget

Robert Schumacher | User Centric, USA

As professionals we must be excellent at our technical work. However, one quickly realizes that to be technically good is not good enough to grow and sustain a business. Growing a business involves getting people to understand who to reach, how to reach them, and what message will resonate in a word: marketing.

This presentation discusses some of the lessons we have learned over the years about marketing user experience services. We will cover costs and benefits of various channels, including traditional online and offline media as well as reaching your customers with social media. We will fill the hour with lots of practical ideas. (Hint: Webinars are good marketing :-))

Tuesday, 13 October, 03:00 pm (UTC+4) or @500.beats

Webinar is over

Feel free to discuss the webinar at our LiveJournal community


Webinar video




Slides




Robert Schumacher | User Centric, USA

Managing Director at User Centric and CEO of User Experience.One of the driving forces behind the formation of the UXalliance.

With over 20 years of experience, Robert is a frequent speaker on user experience, holds several patents, and has written dozens of professional and academic papers.

Robert recently contributed to and edited The Handbook of Global User Research that will be released in November 2009. Pre-order at Amazon.com.

Spoke at Usability Marathon 2008. You can watch videos of Bobs webinars Usability and User Research: Calculating the Return on the Investment and How to build an effective usability lab.


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© UIDesign Group, 2009




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